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An engineering-anchored Product Design Leader with 25+ years of experience. Bridging the gap between business strategy, scalable architecture, and tactile craft for the world's most complex digital ecosystems.

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The Matrix

A living, non-linear organism.

A product is never just a series of screens; it is a living system. It emerges from an ongoing dialogue between human psychology, scalable architecture, tactile craft, and continuous telemetry.

Discovery

Aligning business objectives with core user behavior and mental models. Researching markets, identifying gaps, and setting the North Star.

Architecture

Mapping the invisible lines. Creating scalable design systems and logic frameworks that support massive digital ecosystems.

Tactile Craft

Where strategy becomes tangible. Obsessing over typography, motion, micro-interactions, and visual storytelling.

Telemetry

Analyzing the rhythm of the product post-launch. Leveraging quantitative analytics and behavioral data to continuously optimize the user journey.

Design isn't just a career.
It's how I interpret the world.

My foundation was built writing code on a Commodore Amiga and studying Systems Engineering, giving me the technical leverage to partner directly with engineering leadership, ensuring strategic vision survives the transition into shipped code.

Whether I'm studying visual arts, deeply engaged in the local live music scene, or gaining new perspectives traveling the globe, everything feeds back into my craft. When I'm not consulting for tech leaders or scaling design organizations, you can usually find me somewhere quiet, likely befriending a local stray cat.

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Finding clarity in the analog world.